December 2010 Archives

December 23, 2010

The House of Bamboo

Wasn’t there a song about this?

December 12, 2010

Dai Haifei's Egg House

First you laugh, then you start to think: "Not bad!"

Dai Haifei, 24, a newly graduated architect, decided to make his own egg-style home after being unable to afford Beijing's sky-high rental prices. The two-meter high house with two wheels underneath is made from sack bags on the outside wall, bamboo splints on the inside and wood chippings and grass seeds in between.

"The seeds will grow in the natural environment and it's cold-proof," Dai explained.

egghouse.jpgMore here >>

December 5, 2010

Seth Godin on the Marketing Challenge

From Seth Godin's post in Harvard Business Review:

Triple the U.S. population by three. That's how many people around the world live on about a dollar a day. Triple it again and now you have the number that lives on $2. About forty percent of the world lives on $2 or less a day.

What's that like? It's almost impossible for most of us to imagine. I mean, $2 is the rent on your apartment for about 45 minutes. It buys you one bite of lunch at a local restaurant. And yet, two billion people survive on that sort of income.

In just a few sentences, Seth tells us just what it means to eke out a living at the bottom of the pyramid. 

Read the full post >>