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December 5, 2010

Seth Godin on the Marketing Challenge

From Seth Godin's post in Harvard Business Review:

Triple the U.S. population by three. That's how many people around the world live on about a dollar a day. Triple it again and now you have the number that lives on $2. About forty percent of the world lives on $2 or less a day.

What's that like? It's almost impossible for most of us to imagine. I mean, $2 is the rent on your apartment for about 45 minutes. It buys you one bite of lunch at a local restaurant. And yet, two billion people survive on that sort of income.

In just a few sentences, Seth tells us just what it means to eke out a living at the bottom of the pyramid. 

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