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July 19, 2011

Businesses Take Up the $300 House Challenge

VG and I are excited to see the TATAs and Mahindra and Mahindras of the world enter the market for affordable housing for the poor.  When businesses view the poor as customers, they start designing products and services for them - at a price point they can afford.  Along the way, these same businesses learn what it means to truly innovate.

Read our post on the Harvard Business Review blog >>