Hennie Botes founded Moladi in 1986, after building a global business as an entrepreneur and inventor. His ability to think outside the box has led him to found a company that is revolutionizing the affordable housing market through design, innovation, and good-old fashioned ingenuity.
Can you tell us about how Moladi came about? How did you come up with the concept?
I think it starts with Abraham Maslow and food and shelter. Without the basic needs of life, little else can happen. So that's why housing is priority - across Africa and across the developing world.
But let's start at the very beginning. As it happened, my first invention was a plastic baby bath that fit across the bathtub and gave young mothers an easy and safe way to bathe their newborn children. The design was sold the world over, and gave me the freedom to found Moladi.
Moladi was the result of my own difficulties with building with brick and mortar.
In South Africa, and many developing countries, we suffer from a colonial mentality. Our education system does not teach us how to plant and grow food or build things. And that is a tragedy. Africa will have to uplift itself, and learn how to build things itself.
The challenge for so many local housing developments is the lack of skill. We know how difficult it was to put bricks on top of each other in a straight line, and, once the wall is built, to plaster it.
Moladi was a way I saw to build a construction system which could evolve into a job-creation tool itself, since it does not require skilled labor - in fact, over 90% of a construction team on a Moladi housing site consists of unskilled laborers.
My first attempts at building the right mold was not exactly a success but the geese on the farm got a dam as result. Gradually, and this the way with all innovation, you learn from your mistakes. The result was the Moladi building system.
You say system, and not house. What do you mean by that?
We're a system, a way of thinking, not simply a product, and that is why we are different.
The Moladi building system, which incorporates green technology and sustainability also happens to provide the best solution to address six key challenges that hinder the successful implementation of low-cost housing projects in Africa:
- lack of sufficient funds
- shortage of skilled labourers
- lack of resources
- work flow control
- time constraints
So the Moladi building system involves the use of a unique removable, reusable, recyclable and lightweight plastic formwork mould which is filled with an aerated SABS (South African Bureau of Standards) approved mortar to form the wall structure of a house in just one day.
The process involves the assembly of a temporary plastic formwork mould the size of the designed house with all the electrical services plumbing and steel reinforcing located within the wall structure which is then filled with a specially formulated mortar mix to form all the walls simultaneously.
We use Moladi technology as a means to alleviate many of the cumbersome and costly aspects associated with conventional construction methods without compromising on the quality or integrity of the structure. When we first started, people would say things like Moladi structures won't last. Now we have some that have been around for 30 years. From the very start, we were focused on solving the problem of affordable housing.
I thought the world would chop a path to our doorway asking for the solution, but it has't been that easy.
And why is that?
The masonry industry likes to protect its knowledge and its interests. Change has never been easy. But now things are changing. Whether through necessity or because of desperation, we are seeing more and more interest from private partners and governments that view us as a building block for the country's future.
We work hard to gain social acceptance from the local communities we work in. That is something that makes all the difference. Add to that the we are cost effective, we create local jobs, and we are environmentally sustainable, and you understand why we are now growing at a much faster pace. We've also added toilet systems, window and door systems, and kitchen systems to the Moladi system, all at a much lower cost than the hardware store. Now we are in a position to say that we're world leaders at building entire village housing ecosystems.
Are you finding interest for Moladi extends beyond Africa?
Yes, that is most definitely the case. We have been in Mexico, in Panama, in Haiti, across Africa, and now we are in talks in Nepal. Moladi is currently deployed in 18 countries, reaching 20 within the next three months by adding India and Sri Lanka to our list.
You know, all materials used in the construction of Moladi homes, other than the formwork, are sourced and supplied from within the local community. Other than contributing to the local economy, this drastically reduces the need for additional and unnecessary transport and handling of goods and building materials. This follows from the logic that the fewer the number of operations, the higher the quality of the product, resulting in a predictive timeline and ultimately cost savings.
Can you tell us about the local benefits of building a village with Moladi?
For starters, the local impact is immediate. We are a major job-creation strategy at the local level. But most important is the change in the lives of Moladi customers. A house is still a castle. It is an asset for wealth creation and empowerment.
We see three types of developments - upgrading informal settlements, green-field development, and rural village development. Governments now understand how critical infrastructure and housing is for a prosperous future, for lifting citizens out of abject poverty.
That's really why we do this.
You mentioned sustainability. How are Moladi houses more eco-friendly than traditional building techniques?
We have found that we are about 61% of the CO2 footprint for the same size of a house built with traditional brick and mortar. That's because we don't use bricks at all, and two, we recycle our moulds which are used to build 50 houses out of one set of moulds.
Add to that the fact that a house is built in a day, and you significantly reduce material wastage. That in itself adds to both cost effectiveness, cycle time, and sustainability.
What are your plans for the future?
We are expanding across the world. And we are not just housing for the poor. We think that decent, beautiful houses don't have to be the province of wealthy citizens. That is why design and aesthetics are important as well. We want our houses to fill residents with joy and pride.
It is not an accident that developers in the richer countries protect their markets from competition. But the world is getting smaller every day, and the tide is shifting. We want to partner with private companies across the globe, creating new business for them as well as us.
Despite all the bad news you hear about in the news, I feel optimistic about the future, and the real impact Moladi is having on the war on poverty.